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Ed Baker - Champion Ironman athlete - Investor & Entrepreneur

Updated: Aug 24, 2022

Ed Baker - Champion Ironman athlete - Investor & Entrepreneur

Episode 138: Ed Baker - Champion Ironman athlete - Investor & Entrepreneur

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Show notes (please see Timestamps below for more detail)

In this episode of The Greg Bennett Show, Greg has a wonderful conversation with one of the brilliant minds of the 21st century. A key figure in developing growth with some of the world's leading tech companies. Ed Baker is also an extraordinary athlete, winning his first Ironman after only 6 months of being in the sport of Triathlon.

Father of four. Harvard Grad, MBA at Stanford Business school, Investor, Entrepreneur, and Growth Specialist. Previously Vice President of Growth at Uber and Head of International Growth at Facebook. He speaks Mandarin and Japanese. And just recently at the youthful age of 39, he found Ironman. And he’s not just good at his new chosen sport, he’s exceptional.

At his first Ironman at 2018 Lake Placid he won overall in 9hr 18, only a few months after he started the sport, and qualified for Kona IM World Championships in the process… a month after that breakthrough at Lake Placid he then went and raced the Copenhagen IM and was first age grouper in 8.27 and finished 10th overall including the professionals.

Just over a year ago he brought to me the idea of anyquestion and here we are today with an incredible product and over 370 experts in 10 channels.

So, welcome back the CEO and founder of AnyQuestion, Ed Baker.


2:48 - Interview starts

6:22 - Ed and Greg discuss the similarities between sport and starting a business.

7:55 - Ed describes how he came about to be entreprenurial, right back to his first venture (datesite) in the late 90's. Ed built the first website which launched in 1999. In one week every student in Harvard had signed up - Ed's interest was in the math behind the growth. Understanding how to get one user to share with one other user - Growth art and science - how has human behavior changed.

12:56 - How The Greg Bennett Show podcast inspired Ed to start his new venture,

18:50 - Book: The Cold Start Problem - Andrew Chen (audiobook version)

Ed describes how Uber began, and compares the learnings he made at Uber to how he is aplying them in his new company

29:11 - Ed explains his process from taking an idea and turning it into a viable business.

37:19 - Building a team in a start-up, can be similar to building a team in sports.

43:54 - How different is it starting a business in today's software driven world, as opposed to 20 years ago when the internet was around but nowhere near the penetration it now has. The online tools for starting a business have dramatically changed and improved.

45:44 - Raising funds to start a business can be tricky. Ed explains his view and what has worked for him in previous ventures. Now Ed is able to view the investment process from the 'investors' perspective, which enables him to understand what and how to pitch your new business idea.

51:46 - Interview Concludes


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Bennett Endurance is a high-performance consulting business for athletes of all ages and abilities and non-athletes wanting to optimize their performances, health, wellbeing, and longevity.


With a combined 50 years of racing as professional athletes, 30 years as coaches, and 30 years as athlete managers, Bennett Endurance has the knowledge, experience, and professionalism for intimate one-to-one, small group consultations, and mastermind groups. Helping you thrive and to live your high-performance life. Find out more >


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An interview podcast show hosted by Greg Bennett. Greg interviews the world’s greatest Athletes, Entrepreneur’s and Executives diving deep into each guest’s life. Probing questions into each guests’ passions, strengths, sleep patterns, teams, nutrition, and everything else in between. These interviews are entertaining, inspiring, and educational. The lessons learned will give you the tools and tactics to optimize your life so you can live your High-performance life. Find out more >

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